When it comes to stand-out custom packaging boxes in the market, where competition is going up every single moment, color plays a key role. All the beauty lies in attractive colors. Who can ignore them? Uh-uh, nobody! Let me tell you one thing: neglecting it can have a significant impact on your brand image and sales. Every brand image and sale, whether a start-up or an established brand, is essential. So, the best approach is to know what is PMS, or Pantone Matching System. Do you know what is it? This is a globally used standardized color-matching system. Can it impact your package? Yes, it impacts at a higher level. Then, why not start applying this technique today? It is like an appetizing sauce that enhances the flavors of the meal, the same as PMS enhances the overall visual appeal of the packaging and products.
It makes your package’s and product’s colors pop and remain consistent for a longer time. For every type of packaging, such as food packaging, retail packaging, cosmetic packaging, etc., it is mandatory to understand the term PMS matching color system. Each Pantone color has a distinct code.
In this blog, we will cover everything you need to know about PMS. This will level up your product packaging game like never before with colors. I hope you find this blog fantastic!
Keep reading the blog until the end for valuable experiences.
What is PMS? What Does It Really Mean?
Most people raise a question: what is PMS? PMS stands for Pantone Matching System. It is also known as Pantone, developed by the Pantone Corporation in the 1960s, an effective means of ensuring uniform color consistency. PMS and Pantone’s color scale comprises about 5000 different color shades. This matching system is utilized by designers, manufacturers, and printers in the manufacturing process of clothes, plastics, etc.
Many brands select PMS colors for their logos to maintain brand uniformity across platforms. Pantone’s systems cater to packaging and product design with market-relevant shades, ensuring accurate color reproduction across various materials. Remember, pre-mixed colors offer superior consistency and precision in printing. Let’s take an overview of the example of Coca-Cola red, where color consistency is vital to maintaining brand integrity.
“Pantone Matching System: Bringing Memories to Life with Every Hue”
Importance of PMS Color Standards: Your Secret of Success
It is mandatory to have a unique and consistent brand color during branding. It ensures your brand stays top-of-mind with customers. According to the Forbes study:
“Color improves brand recognition by up to 80 percent”
The accurate color makes the product and packaging look astounding wherever it is placed, instantly drawing the shopper’s attention. Be wise in choosing the appropriate color as it is the primary and first step. That’s why PMS has reduced the worries of numerous brands by addressing multiple challenges in maintaining color consistency.
What’s the Mechanism Behind It?
Ready to know the mechanisms? Okay! Let’s start it. The Pantone Matching System (PMS) handbook provides precise ratios for blending base colors to produce each specific PMS shade. Every color is distinguished with a universal reference code. Let’s take an example, PMS 205 indicates pink. The system has over 1,000 colors, including metallic and fluorescent. The solid palette uses the suffixes C for coated, M for matte, and U for uncoated paper.
“PMS Colors: The Smart Choice for Exact Color Themes!”
The Huge World of Pantone Matching System Color Palettes
The Pantone Matching System has different color models. These marvelous color palettes consist of a range of colors and shades to pick from. You can choose any color palette that matches your industry’s need and you can customize the custom printed packaging boxes and wide range of products accordingly. Now, explore the PMS color palettes:
- Goe palette
- Process palette
- Textile palette
- Pantone solid palette
- A plastic-based palette
Do you want to know the breaking news? Well, let me tell you the amazing news:
The most widely used color palette is Pantone Solid.
PMS in Design – The Meaning Behind It You Need to Know
Every single PMS color indicates a unique shade and is used in the different types of industries accordingly. For example, PMS 1788 denotes red, fundamentally a uniform shade of red. With the help of this color model, designers can effectively communicate their desired color to printers. It makes the end products and packaging exceptional!
The Stunning Advantages of PMS Colors – You Must Know
In comparison to other color systems, this is the most used color technique utilized by various industries. Choosing the right color assists the brands in numerous ways from enhancing reputation to generating high profits. Further, exact color selection assists the designers in making catchy graphics that resonate with the brand and target a large number of audience. Are you set to explore the fantastic perks of the PMS color system? Let’s dive in!
Color Consistency – This system has the same level of precision, which provides exceptional consistency across different print and digital mediums.
Vast Range of Colors – It comprises a wide range of attractive color palettes. You can choose as per your desires. This allows brands to use particular catchy shades, boosting creativity in their every design. Further, it gives the most incredible opportunity to the designers to pick the precise shade that matches the brand’s requirements. Designers can use their creativity with PMS inks to fulfill the brand’s needs. This will produce the best outcomes, making the products and custom boxes shine on the shelf.
Promote Sustainability – The Pantone Matching System (PMS) assists in cutting costs and encourages environmental sustainability by reducing waste and optimizing resource use.
Strong Brand Identity – It helps every type of brand to make and maintain a strong brand identity, which ultimately gets the customer’s attention and leads to high sales.
Ease of Communication – Another amazing benefit is that it simplifies the communication of color selection between designers, printers, and manufacturers. It prevents them from color mix-ups.
Quick Printing Process with Less Cost – This efficient and effective color technique needs only 1 to 2 plates per color compared to the CMYK color model. PMS colors are the cheapest for limited-color images.
Wrap Up the Whole Discussion!
To cut it short, PMS colors are the most reliable color-matching techniques that greatly impact your brand identity. It has a variety of choices to pick for your designing and printing process. It gives an exceptional look to the wholesale custom packaging and products. It provides you with high-quality color and exact color-matching results. This system has a significant impact on numerous industries. If you want to get marvelous Pantone Matching System services, contact BoxLark without any worry.
On the other hand, if you want to learn about other color models such as RGB and CMYK, then go through the given informational blog: Understanding the Basics of RGB and CMYK Color Models for Box Designs
I hope both of these fantastic blogs will be immensely helpful to you.
Now, I am going to share the contact details of BoxLark:
Email Address: sales@boxlark.com
Phone Number: (+1 347 480 2020)
We welcome you to email or call us to discuss more about using the PMS colors technique for your packaging. We will assist you in bringing your thoughts or ideas to life, which will show long-lasting positive results!
It is time to know what others say about BoxLark.
Client Review – What Customer Says About BoxLark
BoxLark is a name of trust serving a wide range of businesses. Here, I will share a valuable review from one of our customers about PMS:
Review from Forum Novelties:
“We had an outstanding experience with BoxLark’s customized costume packaging boxes. They have used the PMS technique beautifully. It is incredible. The quality and delivery are unmatched, enhancing our brand presentation with vibrant and durable packaging. This has significantly boosted my customer satisfaction. With their packaging, we have earned a high profit. BoxLark’s innovative solutions have been transformative for us, and we highly recommend their services for exceptional product presentation.”
Frequently Asked Questions:
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PMS is a standardized color system used worldwide. It ensures that colors remain consistent, which is necessary for branding and design purposes.
Yes, PMS and Pantone are the same thing.
It is used in different industries, including:
- Packaging
- Fashion
- Cosmetics
- Real estate
- Beauty
Architectural and industrial design
It makes sure that the brand's colors look similar across all platforms and materials. It assists in maintaining the brand integrity.
Brands can benefit by achieving consistent branding, leading to the highest brand recognition, sales, customer trust, and loyalty.
The Pantone Matching System (PMS) uses pre-mixed inks to achieve specific hues. Their results are more accurate and vibrant. On the other hand, the CMYK color model combines cyan, magenta, yellow, and black inks to produce a wide range of colors.
Yes, it is possible with the help of software that provides approximate matches. But keep in mind some colors may not perfectly match due to the different nature of these color systems.
You can choose it by considering your brand and the material you will be printing on. Additionally, you can also use a Pantone color guide.
